Born and raised on the California coast, Aubrey Davenport first envisioned SALT THE LABEL during her senior project in Graphic Communications, where she designed a swimwear line that would soon come to life. Founded in 2023, the brand blends her love of bikini weather with the timeless artistry of Italian craftsmanship, using sustainable fabrics woven from recycled plastics.

After refining her craft at Polimoda Fashion School in Florence and traveling along the Grecian and Italian coastlines, Aubrey drew inspiration from the effortless beauty found everywhere from Laguna Beach to Mykonos. These experiences shaped SALT THE LABEL’s identity: embracing la dolce vita and the effortless spirit of coastal living. Designed in Orange County and crafted from luxurious Italian fabrics woven from recycled plastics, each collection embodies modern style, refined silhouettes, and conscious luxury, reflecting a perfect balance of European elegance and laid-back California style.

“I’ve been blessed with a global perspective on fashion. My hope is that SALT THE LABEL represents a trend-forward, effortlessly chic lifestyle, where Southern California meets la dolce vita. Whether along the Mediterranean or California coastline, I want women to feel celebrated and embrace life with confidence, ease, and an effortless sense of style."
— Aubrey Davenport, Founder & Designer